USA Rice has a three-pronged approach to increasing exports of U.S. rice.  Each targeted country has unique marketing constraints which are taken into consideration as we develop strategies and promotional activities for our markets. This strategy affords USA Rice Federation the opportunity to ensure that all forms and types of U.S. rice enjoy the full benefits of the export market which accounts for nearly half of the U.S. rice crop.

Western Hemisphere

Flag of MexicoMexico
• 120 million people
• Annual per capita rice consumption: 16 lbs.
   • U.S. rice’s largest export destination (~ 700,000 MT)
   • Over 20% of all U.S. rice exports are destined for Mexico
   • Primarily a rough rice market
   • USA Rice activities: Rice curriculums in culinary schools, grocery store demonstrations, media placements, TV cooking shows, trade shows, etc.
   • www.usarice.com.mx and www.arrozgourmet.com.mx
Flag of HaitiHaiti
• 10 million people
• Annual per capita rice consumption: 110 lbs.
   • Our second largest export destination (~350,000 MT)
   • Long grain, milled rice market
   • USA Rice activities: radio spots, TV spots, billboards, open market promotions, soccer team sponsorship
flag_of_cubaCuba
• 11 million people
• Annual per capita rice consumption: 180 lbs.
   • Used to be one of our largest export destinations
prior to the embargo.  Currently no U.S. rice is exported here.
   • Long grain, milled rice market
   • USA Rice activities: trade show, meetings with importers
Central-American-IconCentral America
• 44 million people
• Annual per capita consumption: 15-160 lbs., depending on the country
   • As a region, our second largest market (~350,000 MT)
   • Primarily a rough rice market
   • USA Rice activities: in-store demonstrations, newsletters
flag_of_canadaCanada
• 35 million people
• Annual per capita consumption: 20 lbs.
   • One of our top five export markets
   • Primarily long grain, milled though brown rice is increasing
   • USA Rice activities: PR/media campaigns, blogger events, culinary education training, newsletters
   • www.riceinfo.com
flag-of-colombiaColombia
• 46 million people
• Annual per capita consumption: 90 lbs.
   • One of our top ten export markets (~150,000 MT)
   • Primarily long grain, milled
   • USA Rice activities: culinary demonstrations, trade shows
flag_of_peruPeru
• 30 million people
• Annual per capita consumption: 170 lbs.
   • High potential market
   • Long grain or parboiled
   • USA Rice activities: culinary demonstrations
 

 Asia

flag_of_chinaChina
• 1.4 billion people
• Annual per capita consumption: 220 lbs.
   • China is the largest rice producer,
consumer and importer in the world. 
No U.S. rice is currently exported to China;
a phytosanitary protocol is being finalized
so that the U.S. will be able to
export rice to China.
   • USA Rice activities: trade shows, trade missions
flag_of_hong_kongHong Kong
• 7 million people
• Annual per capita consumption: 100 lbs. for Hong Kong
   • U.S. is 4th largest rice import origin for Hong Kong; they produce no rice.
   • USA Rice activities: trade shows, trade missions
flag_of_japanJapan
• 127 million people
• Annual per capita consumption: 130 lbs.
   • Our largest medium grain market; typically
one of our top three export markets overall for rice
   • USA Rice activities: Work with Japanese
foodservice partners
   • www.usarice-jp.com
flag_of_south_koreaSouth Korea
• 50 million people
• Annual per capita consumption: 150 lbs.
   • One of our top ten export markets (~90,000 MT)
   • Rice sales via the internet is growing
   • USA Rice activities: trade missions, trade shows, foodservice seminars
   • www.usarice.co.kr
flag_of_taiwanTaiwan
• 23 million people
• Annual per capita consumption: 100 lbs.
   • One of our top five medium grain markets
   • USA Rice activities: work with food bloggers,
on-line promotions
   • http://www.usrice.com.tw/

flag-of-turkeyTurkey
• 80 million people
• Annual per capita consumption: 20 lbs.
   • One of our top three medium grain export markets (over 100,000 MT)
   • Primarily a medium grain, rough rice market
   • Also promote U.S. wild rice
   • USA Rice activities: media activities, seminars, in-store promotions
   • www.usarice.com.tr

 Europe, Middle East, Africa

european-union-flagEU
• 500 million people
• Annual per capita consumption: 15 lbs.
   • Primarily a long grain rice market, with
medium grain rice used mainly for sushi
   • USA Rice activities: trade shows, in-store activities
   • www.usarice.co.uk and www.usarice.de
flag-of-ghanaGhana
• 25 million people
• Annual per capita consumption: 77 lbs.
   • USA Rice’s most important commercial
market in Africa
   • USA Rice activities: open air market promotions, billboards, seminars, radio advertising, cooking competitions
flag_of_jordanJordan
• 8 million people
• Annual per capita consumption: 55 lbs.
   • One of our top five medium grain export markets (~90,000 MT)
   • USA Rice activities: in-store tastings,
trade seminars, recipe booklets
   • www.usariceme.com
flag-of-saudi-arabiaSaudi Arabia
• 27 million people
• Annual per capita consumption: 40 lbs.
   • The largest long grain parboiled rice market in the region
   • USA Rice activities: in-store demonstrations
and brandings in malls and hypermarkets,
street billboards
   • www.usariceme.com