• USA Rice and Jewel-Osco ‘Build a Better Basket’

    Jun 23, 2017
    USA Rice recently wrapped up a partnership with retail dietitians at Jewel-Osco, a supermarket chain with stores across Illinois, Iowa, and Indiana. During the May promotion that coincided with Celiac Awareness Month, U.S.-grown rice was featured as a smart choice for shoppers following a gluten-free diet. Through Jewel-Osco Dietitians’ “Build a Better Basket” program, shoppers were introduced to U.S.-grown rice health benefits, versatility, and recipes through a print newsletter and blog, social media posts, weekly ad circular, and in-store point-of-sale signage.
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  • USA Rice Welcomes Cameron Jacobs

    Jun 19, 2017
    Cameron Jacobs joins the Domestic Promotion team.
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  • Health Survey Shows Consumer Confusion, But Bright Spots for Rice

    Jun 06, 2017
    According to the International Food Information Council Foundation’s 12th Annual Food and Health Survey, food information overload is having a detrimental effect on decisions Americans make when it comes to diet and health, however, there’s good news for rice in some areas.
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  • USA Rice Kicks-off Instagram Campaign for Celiac Awareness Month

    May 10, 2017
    With the explosion of visual storytelling on social media, Instagram is taking the lead as a favorite photo- and video-sharing social network among U.S. consumers. During May, Celiac Awareness Month, USA Rice is teaming up with 14 Instagram influencers to raise awareness of U.S.-grown rice as the go-to grain for gluten-free diets.
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  • New Recipe Brochures Inspire Home Chefs to Think Rice

    Apr 06, 2017
    This month, USA Rice added two new recipe brochures to the popular collection of consumer recipe brochures regularly requested by members, extension agents, educators, nutrition professionals, and others for promotional purposes at events such as tradeshows, educational programs, county fairs, and other activities.
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  • USA Rice Debuts Winning Recipe from Healthy Rice Bowl Contest

    Mar 28, 2017
    The award-winning Greek Rice Bowl recipe from the USA Rice “Healthy Rice Bowl Contest” for school menu planners has been announced and joins a growing collection of recipes developed by K-12 menu planners created to help schools meet nutrition requirements, increase rice usage on school menus, and educate students about U.S.-grown rice.
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  • Facebook Contest Encourages Shoppers to Share Favorite U.S.-Grown Rice Recipes

    Mar 20, 2017
    This month, as part of USA Rice’s partnership with Redner’s Markets, the company shined a spotlight on U.S.-grown rice by launching a Facebook contest asking shoppers to share their favorite rice recipes for a chance to win. The winner was announced last Saturday, and will receive a rice cooker and Redner’s gift card, courtesy of USA Rice, for her Mexican Rice Bowl recipe submission.
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  • Chef Sara Moulton Learns About Conservation and Rice for Upcoming TV Episode

    Mar 03, 2017
    TV celebrity chef Sara Moulton filmed an episode for season six of her series, Sara’s Weeknight Meals, here last week. Her New York-based production team joined up with technical and culinary crews out of Little Rock to take over 5 Oaks Lodge for the episode.
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  • USA Rice and Redner’s Markets: HealthCents

    Feb 23, 2017
    USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.
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  • Foodservice Audience Gets the Read on Rice

    Feb 21, 2017
    This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.
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