• USA Rice and Redner’s Markets: HealthCents

    Feb 23, 2017
    USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.
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  • Foodservice Audience Gets the Read on Rice

    Feb 21, 2017
    This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.
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  • New Ad Series Encourages Foodservice Audience to 'Rediscover Rice'

    Feb 13, 2017
    This January, USA Rice launched its new foodservice marketing campaign to reach chefs and foodservice professionals as they read up on trends and search for new menu ideas. Both print and digital ads will appear regularly throughout the year in two leading foodservice publications, Restaurant Business and Flavor & the Menu.
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  • Food for Thought: U.S. Rice Meets Foodservice Trends on Campus

    Feb 06, 2017
    College students aren’t just hungry for knowledge, they’re also just hungry according to Datassential, a foodservice research firm, that reports College & University (C&U) operators spent $7.2 billion on purchases from distributors and made sales of $17.9 billion in 2016. This upward trend is expected to continue into 2017 and to help U.S. rice capitalize on the potential opportunity in this market, USA Rice is targeting C&U foodservice providers through a new e-newsletter campaign.
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  • New Coloring Activity Book Lets Kids Get Creative

    Jan 25, 2017
    USA Rice released a new coloring booklet for children ages 2-8, to teach them about rice grown in the USA. This new resource joins USA Rice’s collection of other educational resources including the U.S.-Grown Rice in the Classroom pamphlet and the Think Rice classroom curriculum, which are regularly requested by extension agents, educators, and others conducting youth programs including county fairs, Ag in the Classroom projects, and other local events.
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  • Dietitians are Valued Voice for Rice with Consumers

    Jan 11, 2017
    U.S. shoppers consider their primary grocery store an ally in their health goals, and look to in-store retail dietitians to help navigate the grocery aisles to make healthier choices when it comes to food.
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  • The Survey Says: Health Professionals Provide Insight into Rice

    Oct 25, 2016
    Last week, at the Academy of Nutrition & Dietetics annual Food and Nutrition Conference and Expo (FNCE), USA Rice surveyed 230 health professionals to gain insight on rice attitudes and usage. The good news is that health professionals are huge proponents of rice. In fact, 98 percent of those in a position to make dietary recommendations, said they encourage their patients to include rice and rice products in their diet. But their responses also shed light on education gaps and growth opportunities for the rice industry.
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  • Retail Dietitians Encourage Shoppers to Think Rice for NRM

    Sep 21, 2016
    As more shoppers are seeking healthier lifestyles, grocery stores are responding with health and wellness programs to meet their needs. In fact, ninety-five percent of stores employ dietitians at the corporate, regional, and store levels, and these dietitians are developing nutrition programs to help shoppers make healthy food choices, while at the same time supporting retail grocery sales.
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  • USA Rice and P.F. Chang’s Partner for RiceGivingsm Promo Once Again

    Sep 12, 2016
    For the second year in a row during September’s National Rice Month, USA Rice is partnering with P.F. Chang’s, a major user of U.S.-grown rice, to raise awareness about rice grown in the USA and to help fight hunger in America with a food-raising campaign called RiceGiving. Created by USA Rice and leveraging the national food bank network of Feeding America, the RiceGiving program is expected to donate as much as 200,000 pounds of U.S. rice which will provide 2 million servings of rice to people in need.
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  • New Edition of Whole Grain Showcases National Rice Month and More

    Sep 07, 2016
    The latest issue of USA Rice’s groundbreaking publication, Whole Grain, is being distributed this week to more than 25,500 rice industry members around the country.
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