• U.S. Rice Makes an Impression at the Friendly Culture Fair in Mexico

    Jun 16, 2017
    USA Rice participated in the International Fair of Friendly Cultures in Mexico City to promote U.S. rice at the most widely attended festival yet.
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  • As Warmer Weather Invades Canada, So Too Do New Rice Recipes

    Jun 14, 2017
    USA Rice Canada has taken advantage of a seasonal shift in Canadian eating habits to reach out to consumers with new rice recipes and concepts.
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  • USA Rice Continues Dialog with Customers in Key Central American Markets

    Jun 08, 2017
    A USA Rice delegation met with leaders of Fecarroz, the Central America Rice Federation, here this week for wide-ranging discussions on the current rice market situation and export opportunities, as well as concerns Fecarroz members wanted to raise with their U.S. counterparts that vary by country.
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  • Ag Leaders Meet with Secretary Perdue on Critical FAS Programs

    Jun 07, 2017
    Twelve members of the U.S. Agricultural Export Development Council (USAEDC) representing a broad cross-section of agricultural groups met yesterday with Secretary of Agriculture Sonny Perdue to discuss the future of USDA Foreign Agricultural Service (FAS) programs. President Trump's 2018 budget completely eliminates funding for the Market Access Program (MAP) and Foreign Market Development (FMD).
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  • U.S. Rice on the Menu in Japan

    Jun 02, 2017
    Interest continues to grow in both foodservice and retail sectors in Japan for U.S. rice due to a number of factors, including versatility and price.
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  • Ramadan Kareem

    May 31, 2017
    During the Holy month of Ramadan, Muslims fast during the day. After sundown, they partake in large family feasts that feature rice-heavy traditional Arabic dishes. Rice consumption in the Muslim world always spikes during the observance, which is why USA Rice steps up promotions to increase awareness prior to the start of the holiday. This year, USA Rice partnered with local U.S. rice brands here to spread both the messages and the costs.
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  • Turkish Retailer Shares the Bill with USA Rice for Promotions

    May 26, 2017
    A major Turkish retailer, Uyum Hypermarket, recently joined forces with USA Rice to promote U.S.-grown rice here with a cost-sharing marketing program. The campaign, that included retail displays at one of their busiest hypermarkets, was conducted in the run up to the Muslim holy month of Ramadan, that this year begins today and ends on June 24.
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  • Exports to UK at Ten Year All-Time High

    May 22, 2017
    The UK, the largest market for U.S. rice in the EU, has experienced an impressive 207 percent increase in all types of U.S. rice imports during the first 3 months of 2017 (over 10,000 MT valued at $5.4 million). This has been driven by a staggering 5,877 percent increase in parboiled long grain rice imports and a 515 percent increase in long grain imports.
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  • USA Rice Promotes Medium Grain to Supermarket Chains in Japan

    May 15, 2017
    Co-Operative Grocer Chain (CGC) Japan, a cooperative chain of 220 middle to small size supermarkets with more than 4,000 individual member stores nationwide, sponsored an exhibition last month to introduce their members to new food products and U.S. medium grain rice was one of the featured rice items.
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  • USA Rice Reaches 6 Million Turkish Consumers Thanks to Blogger Events

    Apr 26, 2017
    Turkey is a high priority market for exports sales and a good prospect for promoting increased consumption of U.S. rice due to the young, westernized population readily accepting of imported products, a concentration of buyers, a well-developed media, and a tradition of rice consumption. As with many countries around the world, reaching these younger consumers is best accomplished via social media, an inexpensive and convenient way to gain media coverage that plays out in sales over the long term.
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