• U.S. Medium Grain Rice Featured at FOODEX in Japan

    Mar 10, 2017
    USA Rice hit the ground running on Tuesday, the first day of FOODEX 2017, the largest annual food and beverage tradeshow in Asia, with a taste-testing activity featuring U.S. medium grain rice. The cold menu dish, "U.S. Medium Grain Rice Salad Sushi Style," was well received by the more than 500 trade visitors who stopped by the U. S. Embassy Agriculture Trade Office (ATO) booth for a sampling, and will be one of the recipes included in a promotion highlighting new usages of U.S. medium grain rice for this market.
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  • USA Rice Foodservice Activities in Mexico Influence Next Generation of Chefs

    Mar 08, 2017
    Puerto Vallarta is a major player on the gastronomic stage, hosting international gourmet festivals attended by award winning chefs from around the world. The vibrant culinary scene is known for its world-class restaurants and the extraordinary cuisine, and earlier this month, USA Rice conducted three foodservice seminars and student chef competitions here.
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  • USA Rice Makes Contact at Gulfood Show

    Mar 06, 2017
    Last week, USA Rice participated at the 22nd annual Gulfood Show, the region’s largest and most important trade event of the year where buyers and sellers meet for one-on-one discussions, and vendors showcase the latest products, trends, and industry innovations from more than 5,000 participating companies. The event’s 1.2 million square feet of exhibition space was sold out across all 22 halls of the Dubai World Trade Centre, and an estimated 95,000 visitors from more than 150 countries attended.
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  • Japan Foodservice Industry Sold on Calrose

    Feb 08, 2017
    Over the past half year, the Japanese foodservice industry has rediscovered U.S. Calrose rice and initiated steps to evaluate its use in traditional Japanese cuisine. Last fall a sample of Calrose as vinegar-seasoned rice for sushi was tested and found to be readily acceptable for use in sushi sold in supermarkets, convenience stores and in rotating sushi bars, called Kaitenzushi.
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  • Mexico May Move Forward with Viet Nam Trade Deal

    Feb 02, 2017
    According to press reports, the government of Mexico may move forward with bi-lateral trade deals with many of the countries that participated in the now defunct Trans Pacific Partnership, including Viet Nam.
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  • USA Rice Market Research Focuses on El Salvador

    Jan 31, 2017
    USA Rice, ASALBAR (El Salvador Association of Rice Millers), and USDA’s Foreign Agricultural Service representatives in San Salvador met earlier this month to discuss the results of USA Rice market research into consumer behavior and preferences in El Salvador.
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  • USA Rice, How Tweet It Is!

    Jan 30, 2017
    Rice became a trending topic in Canada during a recent Twitter event that generated more than 3 million impressions.
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  • USA Rice Holds International Planning Conference

    Jan 13, 2017
    Leadership from within USA Rice's International Promotion Committee, as well as the USA Rice Council and USA Rice staff, gathered here this week to review international programs and priorities for the rice industry over the coming year.
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  • Canada’s Kids Get Cooking with U.S. Rice

    Jan 10, 2017
    In an effort to capture the hearts and minds of tomorrow’s chefs and consumers, USA Rice conducted two Think Rice cooking competitions here, one for high school students and the other for elementary students enrolled in an after-school program.
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  • International Gastronomy Conference Features U.S. Rice

    Jan 05, 2017
    Last month, USA Rice participated in a huge culinary event here called “Gastromasa.“ More than 600 chefs and food professionals from Turkey and around the world gathered to learn about new products and trends as well as help develop the gastronomy sector in Turkey by creating new partnerships and introducing foreign cuisines and ingredients to the Turkish palate.
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